Quint x MotoGP
2024
This project was a design proposal focused on aligning the MotoGP Premier website with MotoGP’s recent rebrand while ensuring best practices in usability and visual design. The goal was to produce high-fidelity prototypes for both the MotoGP Premier Home Page and a dedicated Event Page, while incorporating improvements where needed capturing Quint intended value prepositions including experiencing every bit of the event, close up seat option, meet and greet with drivers and invitation to celebration sessions.
Research revealed key features of the MotoGP site, such as ticket sales integration, prominent rider highlights, and video content showcasing events and key moments. These findings guided the creation of the MotoGP Premier redesign. The solution included high-fidelity mockups for the homepage and event page, designed to improve clarity, showcase engaging visuals, and align with the updated MotoGP brand.
The final prototypes provided a visually cohesive and brand-consistent update for MotoGP Premier. The designs maintained the excitement and energy of MotoGP’s rebrand while ensuring an intuitive user experience. The inclusion of rider highlights, videos, and streamlined ticket purchasing flows will create a more dynamic and engaging platform for MotoGP exclusive fans.